Order Gentianales, Family Gentianaceae, Genus Frasera
Sometimes confused with Woolly Mullein (Verbscum thapsis), this plant is quite hairless, and not the least bit wooly. Studies have shown that a Green Gentian can take 20 to 60 years to accumulate enough energy to bloom, which it does only once.
This photo shows the diference between F. speciosa, a native wildflower, and V. thapsis, a noxious plant, in the rosette stage.